EXCEL IN BUSINESS WRITING
Craft Compelling and Clear Communication.
Discover how to convey your message and influence with your words.
COURSE OVERVIEW
Writing in business is like cultivating a garden. Let’s explore this analogy.
Just like a flourishing garden starts with quality seeds, effective business writing begins with influential ideas. These ideas are seeds that, when sown with care, can grow into powerful messages. They influence and inform, shaping the way your readers think and feel about a topic.
Next, consider the nurturing process. In gardening, this means providing the right environment for growth – water, sunlight, and nutrients. In writing, this is about nurturing your ideas with clear structure and flow. It’s about organizing your thoughts coherently, much like how a gardener arranges plants for optimal growth. A well-structured piece, whether it’s an email, report, or proposal, guides the reader smoothly from one point to the next, building a strong, persuasive argument.
Finally, the essence of a garden is the relationship it creates – between the gardener and nature, and between the garden and those who enjoy it. Similarly, your writing builds relationships. Through empathetic and considerate language, your writing can connect with readers, resonating on a personal level. It’s about choosing words that speak to your audience’s needs and interests, creating a bond that goes beyond the mere exchange of information.
In summary, think of your influential ideas as the seeds, your clear structure as the nurturing environment, and your empathetic language as the relationship builder in your writing garden. With these elements, you’ll cultivate writing that not only influences but also fosters lasting relationships with your audience. Ready to start planting?
WHAT YOU WILL LEARN
The mind-map below presents some of the topics we cover during Business Emails training module.
METHODOLOGY
At The Blue Tree, our mantra is ‘Never be content with your first attempt.’ Good writing is a craft honed through meticulous preparation and the thoughtful evaluation of our message’s intent. Words wield immense power, and mastering their assembly to influence effectively is a pivotal business skill.
Our training dissects the anatomy of exemplary writing, drawing inspiration from the practices of Benjamin Franklin and the esteemed Harvard Business Review. Participants engage in hands-on writing exercises, culminating in a piece that is collectively refined and enhanced. Through this iterative process, we provide and receive feedback, fostering a collaborative learning environment.
Beyond this, we delve into the creation of various business emails, from invitations and apologies to more complex messages articulating reasons and causes. We dissect paragraph construction, ensuring clarity and impact. It’s all about active participation and practical application.
FORMAT
The format of our ‘Business Emails’ training is tailored in collaboration with your HR department. We start by analyzing the specific areas of business writing your team needs to enhance. This assessment helps us determine the appropriate length and structure of the training.
A popular choice among our clients is the three-day training format. This involves two consecutive days of sessions, followed by a one-day break, and then reconvening for the final session. This break is strategically planned to give participants time to prepare more effectively for the concluding part of the training.
For teams that frequently write in English, a more extensive format is often preferred. This can be a comprehensive training spanning 10 to 20 hours, distributed over several weeks, allowing for deeper learning and practice.
In essence, the training format is flexible and is designed to meet the unique requirements of your team. Whether it’s a compact three-day session or an extended series spread over weeks, we adapt to ensure your team gets the most out of our program.
FROM THE PARTICIPANTS
Very pleasant trainer. Well prepared and highly professional.
Mariusz,
I really enjoyed today’s presentation training.
It was super prepared and very valuable.
The trainer knows how to conduct a training session. I found him well organized. His instruction was clear and informative.
Practical examples. Lots of interesting content. Made the training very intereactive.
Interesting classes using a wide range of modern technologies. In addition to English, there is also a very significant added value consisting in expanding knowledge in “soft” areas (e.g. learning effective self-presentation).
Mariusz,
Thank you very much for a sensational training, your commitment and valuable progress report.
I will remember about power of a smile and your other hints.
Thanks for intresting and engaging training. I really think that the material was relevant to my needs. The materials you prepared for us greatly helped us with understand the topic of public speaking. I also valued your methods of motivating us to work 😉
Great trainer! 🙂
Top Strengths (of many!):
+ best prepared course I have ever been to (in terms of plan, materials, scenarios)
+ quality of materials -> I can’t imagine it could be better (especially structure of your page)
+ your knowledge on the subject -> impressive!
+ everyone was engaged thanks to your approach and techniques
+ live comments and your energy -> Mariusz, you are one of the most engaged trainers I have ever seen! Congratulations!
Boost Your Team's Writing Skills
Unlock the full potential of your team with our expert Business Writing training. From crafting persuasive emails to impactful reports, we guide you through every step to ensure your communication is not just read, but remembered. Ready to elevate your team’s writing?